The brief:
Develop an innovative campaign that tackles the lack of awareness, the issues and social stigmas of menopause. Repositioning it as something affecting people of all ages being inclusive of women, transgender-men & non-binary individuals. Highlighting the detrimental effects to these individuals due to the absence of the topic in the mainstream media.
Target Audience:
Refinery29’s audience and their networks, on average 32-years old, 70% female, Western markets (USA, UK, Canada, France).
Visit Sofia Burchell's site here.

Campaign Pitch Video

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